The brief:

We want to create a packaging that has a story to it! Something that people would love to talk about and read. The product shouldn't be used for consumption only but in fact kept as a souvenir.

The Solution:

We created layers to the packaging. The outer carton consists of beautiful artwork linked to the origin of the city the drink originates from. For example, Reposado is a drink from Mexico and hence the visual treatment here would be to portray Mexico.

As soon as you open the box, there is a "secret compartment" consisting of a book filled with recipes and a story of how a king named Emperor Himitsu in the 1700's left his throne to travel the world and document his secret recipes from each of the locations!

Once you find the bottle, you're presented with beautiful minimal artwork that links to the ingredients itself to give you a tease of what to expect.

Furthemore when you place all 12 bottles together you not only find a map that links to his stories but you also see the time of day change from day to night as you go past the packaging.

Such is the level of details we added to this design